Twenty2 Eyewear

Eyewear is a category where every feed post is the same frame: a pair of frames on a plain surface. The brand wanted people to stop on the product, and to feel the label’s personality before they ever saw a price.

We built the reels as small scenes with a hook in the first second: a mistaken drug deal that turns out to be a frames pick-up, a boot-of-the-car second delivery, a street collage, and an underground event. The product is the punchline each time, and the brand mark stays quiet in the corner.